Search Opportunity Analysis

The 4 Campaign Intent Buckets

Product/Service Unaware

These are people who are searching for a solution to a situation, but don’t have a specific product or brand in mind.

Example Keywords: how to get more leads for my business

Product/Service Aware

These are people who are searching for a specific product/service, but don’t have a specific brand in mind.

Example Keywords: marketing agency near me

Brand Unaware

These are people who are actively looking at a product/service that we offer, but from a different company.

Example Keywords: xyz marketing agency

Brand Aware

These are people who are searching for products/services from a specific brand.

Example Keywords: the hayes group marketing agency or the hayes group indianapolis

Campaign Overview

We Recommend You Run This Campaign

We Recommend This Campaign With Caution

We Do Not Recommend Running This Campaign

Product/Service Unaware

Expected Monthly Conversions: 12

Suggested Monthly Budget: $17,300

Expected Cost Per Conversion: $1,441.00

What This Audience Needs:

1. To understand the value of your brand
2. To understand the process and methods
3. To understand why your brand is the right choice
4. To understand why now
5. To be assured they can be helped by you

Example Campaigns Included:

Personal injury compensation
free consultation personal injury
personal injury claims process
personal injury settlement estimate
personal injury settlement calculator
who to report a slip and fall

Product/Service Aware

Low Hanging Fruit

Expected Monthly Conversions: 101

Suggested Monthly Budget: $51,015.21

Expected Cost Per Conversion: $505.10

What This Audience Needs:

1. To understand why your brand
4. To understand why now
5. To be assured they can be helped by you

Example Campaigns Included:

Personal Injury
Criminal Defense
Commercial / Business Litigation
Civil Law
Appellate Practice
Family Law

Product/Service Aware Campaign Breakdown

Brand Unaware

Low Hanging Fruit

Expected Monthly Conversions: 10

Suggested Monthly Budget: $1,586.10

Expected Cost Per Conversion: $158.61

What This Audience Needs:

1. To understand how you're different from your competitors
3. To understand why your brand is the right choice
4. To understand why now
5. To be assured they can be helped by you

Example Campaigns Included:

Hensley
Wagner Reese
Alex Mendoza
Ken Nunn
Team Green

Brand Unaware Campaign Breakdown

View All Keyword Research

Product/Service Aware Campaigns

Total Expected Monthly Impressions:
59,508

Total Expected Monthly Website Visits:
2,253

Total Expected Monthly Calls & Forms:
101

Personal Injury Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Personal Injury campaigns.

Car Accident

Impressions: 6,509

Clicks: 228

Avg Cost Per Click: $18.68

Suggested Budget: $3,148.59

Conversions: 10

Avg Cost Per Conversion: $307.14

Truck Accident

Impressions: 4,806

Clicks: 168

Avg Cost Per Click: $8.06

Suggested Budget: $2,311.64

Conversions: 8

Avg Cost Per Conversion: $305.39

Motorcycle Accident

Impressions: 4,125

Clicks: 144

Avg Cost Per Click: $28.81

Suggested Budget: $7,164.90

Conversions: 6

Avg Cost Per Conversion: $1,102.74

Uber Accident

Impressions: 513

Clicks: 18

Avg Cost Per Click: $43.45

Suggested Budget: $914.76

Conversions: 1

Avg Cost Per Conversion: $1,132.16

Slip and Fall

Impressions: 2,142

Clicks: 75

Avg Cost Per Click: $19.90

Suggested Budget: $1,917.80

Conversions: 3

Avg Cost Per Conversion: $568.46

Wrongful Death

Impressions: 1,489

Clicks: 52

Avg Cost Per Click: $3.97

Suggested Budget: $252.06

Conversions: 2

Avg Cost Per Conversion: $107.51

Dog Bite

Impressions: 1,332

Clicks: 47

Avg Cost Per Click: $14.53

Suggested Budget: $1,178.42

Conversions: 2

Avg Cost Per Conversion: $561.59

Brain Injury

Impressions: 305

Clicks: 11

Avg Cost Per Click: $13.95

Suggested Budget: $235.37

Conversions: 1

Avg Cost Per Conversion: $490.29

Accident

Impressions: 2,037

Clicks: 71

Avg Cost Per Click: $37.75

Suggested Budget: $2,077.52

Conversions: 3

Avg Cost Per Conversion: $647.55

Personal Injury

Impressions: 18,089

Avg Cost Per Click: $37.76

Suggested Budget: $23,245.50

Conversions: 28

Avg Cost Per Conversion: $815.89

To view estimates for additional Personal Injury campaigns, view all keyword research at the link below.

View All Keyword Research

Criminal Defense Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Criminal Defense campaigns.

Drug Possession

Impressions: 269

Clicks: 1

Avg Cost Per Click: $3.03

Suggested Budget: $63.14

Conversions: 1

Avg Cost Per Conversion: $148.96

Sex Offense

Impressions: 18

Clicks: 1

Avg Cost Per Click: $0.56

Suggested Budget: $2.30

Conversions: 1

Avg Cost Per Conversion: $81.18

Public Intoxication

Impressions: 28

Clicks: 1

Avg Cost Per Click: $0.30

Suggested Budget: $2.77

Conversions: 1

Avg Cost Per Conversion: $63.08

Theft

Impressions: 237

Clicks: 8

Avg Cost Per Click: $1.64

Suggested Budget: $37.07

Conversions: 1

Avg Cost Per Conversion: $99.19

Possession of Marijuana

Impressions: 6

Clicks: 0

Avg Cost Per Click: $3.84

Suggested Budget: $6.85

Conversions: 1

Avg Cost Per Conversion: $724.58

Reckless Driving

Impressions: 200

Clicks: 7

Avg Cost Per Click: $1.89

Suggested Budget: $31.46

Conversions: 1

Avg Cost Per Conversion: $99.83

Drug Dealing

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Robbery

Impressions: 29

Clicks: 1

Avg Cost Per Click: $0.87

Suggested Budget: $4.39

Conversions: 1

Avg Cost Per Conversion: $96.89

Child Molestation

Impressions: 7

Clicks: 0

Avg Cost Per Click: $22.00

Suggested Budget: $26.72

Conversions: 1

Avg Cost Per Conversion: $2,458.94

Record Expungement

Impressions: 15

Clicks: 1

Avg Cost Per Click: $0.59

Suggested Budget: $1.04

Conversions: 1

Avg Cost Per Conversion: $43.22

To view estimates for additional Criminal Defense campaigns, view all keyword research at the link below.

View All Keyword Research

Commercial / Business Litigation Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Commercial / Business Litigation campaigns.

Business Disputes

Impressions: 65

Clicks: 2

Avg Cost Per Click: $1.69

Suggested Budget: $9.55

Conversions: 0

Avg Cost Per Conversion: $92.76

Business Dissolution

Impressions: 3

Clicks: 0

Avg Cost Per Click: $1.23

Suggested Budget: $0.34

Conversions: 1

Avg Cost Per Conversion: $64.65

Construction Law

Impressions: 216

Clicks: 8

Avg Cost Per Click: $1.04

Suggested Budget: $19.58

Conversions: 1

Avg Cost Per Conversion: $57.56

Breach of Contract

Impressions: 130

Clicks: 5

Avg Cost Per Click: $1.13

Suggested Budget: $12.94

Conversions: 1

Avg Cost Per Conversion: $63.37

Property Disputes

Impressions: 48

Clicks: 2

Avg Cost Per Click: $0.34

Suggested Budget: $2.87

Conversions: 1

Avg Cost Per Conversion: $38.00

Unfair Competition

Impressions: 10

Clicks: 0

Avg Cost Per Click: $0.60

Suggested Budget: $1.01

Conversions: 1

Avg Cost Per Conversion: $62.95

Risk of Bankruptcy

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Purchase Agreement

Impressions: 1

Clicks: 0

Avg Cost Per Click: $1.76

Suggested Budget: $0.19

Conversions: 1

Avg Cost Per Conversion: $97.89

Non-compete Compliance

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Commercial Leasing Disputes

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

To view estimates for additional Commercial / Business Litigation campaigns, view all keyword research at the link below.

View All Keyword Research

Civil Law Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Civil Law campaigns.

Business Disputes

Impressions: 65

Clicks: 2

Avg Cost Per Click: $1.69

Suggested Budget: $9.55

Conversions: 1

Avg Cost Per Conversion: $92.76

Land Disputes

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: 0

Land Valuation Disputes

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Professional Practice Dissolution

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Legal Malpractice

Impressions: 306

Clicks: 11

Avg Cost Per Click: $0.86

Suggested Budget: $23.68

Conversions: 1

Avg Cost Per Conversion: $49.14

Easement Dispute

Impressions: 5

Clicks: 0

Avg Cost Per Click: $0.76

Suggested Budget: $0.36

Conversions: 1

Avg Cost Per Conversion: 1

Land Use

Impressions: 146

Clicks: 5

Avg Cost Per Click: $1.11

Suggested Budget: $9.67

Conversions: 1

Avg Cost Per Conversion: $42.18

Property Zoning

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Property Line Dispute

Impressions: 7

Clicks: 0

Avg Cost Per Click: $0.57

Suggested Budget: $0.31

Conversions: 1

Avg Cost Per Conversion: $30.20

Evictions

Impressions: 667

Clicks: 23

Avg Cost Per Click: $0.75

Suggested Budget: $38.97

Conversions: 1

Avg Cost Per Conversion: $37.12

To view estimates for additional Civil Law campaigns, view all keyword research at the link below.

View All Keyword Research

Appellate Practice Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Appellate Practice campaigns.

Petition for Rehearing

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Petition to Transfer

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Brief in Response to Petition to Transfer

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Civil Appeals

Impressions: 8

Clicks: 1

Avg Cost Per Click: $0.90

Suggested Budget: $0.66

Conversions: 1

Avg Cost Per Conversion: $50.22

Child Custody Appeals

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Criminal Appeals

Impressions: 52

Clicks: 2

Avg Cost Per Click: $1.84

Suggested Budget: $8.20

Conversions: 1

Avg Cost Per Conversion: $100.96

Divorce Appeals

Impressions: 5

Clicks: 1

Avg Cost Per Click: $0.74

Suggested Budget: $0.66

Conversions: 1

Avg Cost Per Conversion: $82.44

Interlocutory Appeals

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Appeallate Case Evaluation

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

Final Appealable Orders

Impressions: 0

Clicks: 0

Avg Cost Per Click: $0.00

Suggested Budget: $0.00

Conversions: 0

Avg Cost Per Conversion: $0.00

To view estimates for additional Appellate Practice campaigns, view all keyword research at the link below.

View All Keyword Research

Family Law Campaign Breakdown

The boxes below represent monthly estimates for the Top Family Law campaigns.

Divorce

Impressions: 6,720

Clicks: 336

Avg Cost Per Click: $2.38

Suggested Budget: $1,055.95

Conversions: 15

Avg Cost Per Conversion: $69.83

Child Custody

Impressions: 3,996

Clicks: 200

Avg Cost Per Click: $3.41

Suggested Budget: $511.83

Conversions: 9

Avg Cost Per Conversion: $56.92

Child Custody Modification

Impressions: 5

Clicks: 1

Avg Cost Per Click: $0.42

Suggested Budget: $0.53

Conversions: 1

Avg Cost Per Conversion: $48.83

Child Support Enforcement

Impressions: 398

Clicks: 20

Avg Cost Per Click: $4.70

Suggested Budget: $55.46

Conversions: 1

Avg Cost Per Conversion: $61.99

Property Division

Impressions: 59

Clicks: 3

Avg Cost Per Click: $1.02

Suggested Budget: $7.85

Conversions: 1

Avg Cost Per Conversion: $59.34

Paternity

Impressions: 76

Clicks: 4

Avg Cost Per Click: $0.97

Suggested Budget: $8.43

Conversions: 1

Avg Cost Per Conversion: $49.58

To view estimates for additional Family Law campaigns, view all keyword research at the link below.

View All Keyword Research

Brand Unaware Campaigns

Total Expected Monthly Impressions:
4,320

Total Expected Monthly Website Visits:
216

Total Expected Monthly Conversions:
10

Brand Unaware Campaign Breakdown

The boxes below represent monthly estimates for the Top Brand Unaware campaigns.

Hensley

Impressions: 1,520

Clicks: 76

Avg Cost Per Click: $7.28

Suggested Budget: $553.28

Conversions: 3

Avg Cost Per Conversion: $161.78

Wagner Reese

Impressions: 312

Clicks: 16

Avg Cost Per Click: $1.44

Suggested Budget: $22.46

Conversions: 1

Avg Cost Per Conversion: $32.00

Alex Mendoza

Impressions: 256

Clicks: 13

Avg Cost Per Click: $3.45

Suggested Budget: $44.16

Conversions: 1

Avg Cost Per Conversion: $76.67

Ken Nunn

Impressions: 1,920

Clicks: 96

Avg Cost Per Click: $8.29

Suggested Budget: $795.84

Conversions: 4

Avg Cost Per Conversion: $184.22

Team Green

Impressions: 312

Clicks: 16

Avg Cost Per Click: $10.92

Suggested Budget: $170.35

Conversions: 1

Avg Cost Per Conversion: $242.67

To view estimates for additional Brand Unaware campaigns, view all keyword research at the link below.

View All Keyword Research