Let's Chat
Let's Chat

Digital Opportunity Analysis

The 4 Campaign Intent Buckets

Product/Service Unaware

These are people who are searching for a solution to a situation, but don’t have a specific product or brand in mind.

Example Keywords: how to get more leads for my business

Product/Service Aware

These are people who are searching for a specific product/service, but don’t have a specific brand in mind.

Example Keywords: marketing agency near me

Brand Unaware

These are people who are actively looking at a product/service that we offer, but from a different company.

Example Keywords: xyz marketing agency

Brand Aware

These are people who are searching for products/services from a specific brand.

Example Keywords: the hayes group marketing agency or the hayes group indianapolis

Campaign Overview

We Recommend You Run This Campaign
We Recommend This Campaign With Caution
We Do Not Recommend Running This Campaign

Product/Service Aware Campaign Overview

Low Hanging Fruit
Expected Monthly Conversions: 757
Suggested Monthly Budget: $155,424.22
Expected Cost Per Conversion: $205.20

What This Audience Needs:

1. To understand why your brand
2. To understand why now
3. To be assured they can be helped by you

Product/Service Aware

Example Campaigns Included:

Residential Roof
Residential Gutter
Residential Siding
Commercial Roofing
Commercial Solar
Commercial Building Management

Brand Unaware Campaign Overview

Low Hanging Fruit
Expected Monthly Conversions: 20
Suggested Monthly Budget: $2,239.13
Expected Cost Per Conversion: $111.91

What This Audience Needs:

1. To understand why you and why now
2. To be assured they can be helped by you
3. To identify how to stand apart from your competitors

Brand Unaware

Example Campaigns Included:

Bone Dry
Indy Roof & Restoration
Sentry Roofing, Inc.
Centimark
Kingdom Roofing Systems
Tecta America
Universal Roofing
View All Keyword Research

Product/Service Aware Campaigns

Total Expected Monthly Impressions:
306,029
Total Expected Monthly Website Visits:
16,832
Total Expected Monthly Conversions:
757

Product/Service Aware Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Product/Service Aware campaigns.

Residential Roof
Impressions: 52,157
Clicks: 2,869
Avg Cost Per Click: $10.41
Suggested Budget: $30,126.16
Conversions: 129
Avg Cost Per Conversion: $233.38
Residential Gutter
Impressions: 67,131
Clicks: 3,692
Avg Cost Per Click: $9.43
Suggested Budget: $37,836.95
Conversions: 166
Avg Cost Per Conversion: $227.73
Residential Siding
Impressions: 129,599
Clicks: 7,128
Avg Cost Per Click: $5.79
Suggested Budget: $47,334.73
Conversions: 321
Avg Cost Per Conversion: $147.57
Commercial Roofing
Impressions: 45,682
Clicks: 2,513
Avg Cost Per Click: $13.76
Suggested Budget: $35,567.63
Conversions: 113
Avg Cost Per Conversion: $314.58
Commercial Solar
Impressions: 10,339
Clicks: 569
Avg Cost Per Click: $6.50
Suggested Budget: $4,226.75
Conversions: 26
Avg Cost Per Conversion: $165.18
Commercial Building Management
Impressions: 1,120
Clicks: 62
Avg Cost Per Click: $5.05
Suggested Budget: $332.00
Conversions: 3
Avg Cost Per Conversion: $119.75

To view estimates for additional Product/Service Aware campaigns, view all keyword research at the link below.

View All Keyword Research

Brand Unaware Campaigns

Total Expected Monthly Impressions:
8,084
Total Expected Monthly Website Visits:
445
Total Expected Monthly Conversions:
20

Brand Unaware Campaign Breakdown

The boxes below represent monthly estimates for the Top 10 Brand Unaware campaigns.

Bone Dry
Impressions: 3,550
Clicks: 195
Avg Cost Per Click: $7.10
Suggested Budget: $1,325.53
Conversions: 9
Avg Cost Per Conversion: $150.86
Indy Roof & Restoration
Impressions: 360
Clicks: 20
Avg Cost Per Click: $5.16
Suggested Budget: $101.98
Conversions: 1
Avg Cost Per Conversion: $114.46
Sentry Roofing, Inc.
Impressions: 428
Clicks: 24
Avg Cost Per Click: $3.62
Suggested Budget: $80.42
Conversions: 1
Avg Cost Per Conversion: $75.96
Centimark
Impressions: 71
Clicks: 4
Avg Cost Per Click: $4.01
Suggested Budget: $15.65
Conversions: 1
Avg Cost Per Conversion: $88.76
Kingdom Roofing Systems
Impressions: 2,175
Clicks: 120
Avg Cost Per Click: $1.69
Suggested Budget: $374.26
Conversions: 5
Avg Cost Per Conversion: $69.52
Tecta America
Impressions: 1,075
Clicks: 59
Avg Cost Per Click: $3.41
Suggested Budget: $200.24
Conversions: 3
Avg Cost Per Conversion: $75.26
Universal Roofing
Impressions: 425
Clicks: 23
Avg Cost Per Click: $6.21
Suggested Budget: $141.05
Conversions: 1
Avg Cost Per Conversion: $134.10

To view estimates for additional Brand Unaware campaigns, view all keyword research at the link below.

View All Keyword Research