Transitions Optical wanted to increase patient communication with their Eyecare Professional(s). They also wanted to make this a non-branded site that would serve as a best-practices industry guide by offering eyeglass wearers the ability to actually build a pair of glasses specific to their needs and print out the results to take to their eye care professional for further dialogue without over pushing their brand (photochromic lenses). Thus the eyeglassguide.com was born.