A local sod farm grows its direct-to-consumer business by 380% in revenue at a 7:1 payback ratio in less than 18 months.

Genesis Sod Farms wanted to grow its residential sales and installation business. Prior efforts had yet to work as anticipated, and they looked to The Hayes Group to build a marketing strategy and system that could help them close the gap between where they were and where they wanted to be.

Genesis Sod Farms Case Study Download

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